Texture is the New Logo: How Brands Are Using Surface Design to Stand Out
Estimated reading time 2 minutes
When it comes to branding companies are starting to think beyond the printed logo. Enter ‘texture as branding’, a bold new way for businesses to make their products instantly recognisable through feel, not just visuals.
Why Texture is Gaining Traction
From the cool touch of brushed metal to the matte softness of a textured plastic finish, tactile experiences leave lasting impressions. In industries like luxury packaging, cosmetics, automotive and high-end tech brands are increasingly using surface design as a signature move.
Rather than relying on overt logos many brands are embracing the power of patterned textures, micro-details and surface contrast to say, “this is us.” Think subtle embossed patterns on perfume bottles and sleek, intricate laser-etched patterns on dashboard controls.
This shift wouldn’t be possible without advanced laser technology. At Fimark we use our high-level laser texturing machines to create custom surface patterns on mould tools and finished parts, from geometric designs to organic, tactile effects. Our 5-axis laser systems can apply textures to curved and 3D surfaces with seamless continuity, even across large or irregular areas. This opens up creative freedom for designers who want to move away from traditional labels and instead embed a brand’s DNA into the very feel and form of the product.
Whether it’s a luxury timepiece with a moon-like surface texture (yes, we’ve done that) or a high end car manufacturer looking to stand out from the crowd, surface design is offering brands a new way to express their story without saying a word.
Want to Create a Signature Surface for Your Product? Talk to the team at Fimark about how laser texturing can help your brand stand out visually, physically and sustainably.
Visit our website www.fimark.co.uk or follow us on LinkedIn for more information
