CERATIZIT – It’s Tool Time! – Optimizing your Processes

It’s back! Join us for the return of our popular online TV show packed full of news and information for the machining industry.

It’s six months since we launched CERATIZIT – It’s Tool Time!, our prime-time show all about CERATIZIT cutting tool technology. On 17 June 2021, we’ll be back with a brand new edition, with the same winning formula of information, entertainment and interaction that will hopefully have machining professionals glued to their screens.

What do you do when you’ve got lots of exciting company news and new customer services, but one after another your key industry events fall victim to cancellations? The answer: you think outside the box, look beyond your usual channels and find other ways to reach out to your customers. “In 2020, faced with exactly these challenges, we launched CERATIZIT – It’s Tool Time! and brought a brand new format to our sector– a B2B infotainment show all about tools,” explains Thierry Wolter, Member of the Board for the CERATIZIT Group. “We were always confident in the success of our idea – a 75-minute main show and two 30-minute Insight programmes – but we were blown away by how well it was received. Off the back of this success, we are excited to announce that a sequel will soon be hitting your screens. Bigger, better, and packed full of fascinating new innovations and hot industry topics, CERATIZIT – It’s Tool Time! – Optimizing your Processes will be broadcast on 17 June 2021.”

Informative and entertaining

We want our audience to engage with our wide-ranging content – and for that we need a talented presenter. CERATIZIT – It’s Tool Time! – Optimizing your Processes will once again be hosted by well-known presenter Harald Greising, alongside Thierry Wolter and Andreas Kordwig, Director of Product Management and Managing Director of CERATIZIT Deutschland GmbH. So, what can viewers expect this time round? “Just like last time, we want to give viewers a good overview of our latest innovations – from our new tools and our new services. We’ve done quite a bit of work to improve our services to make our customers’ working day that bit easier,” explains Andreas Kordwig. That’s why there’ll be the chance to hear from CERATIZIT customers as well as experts from the different business units.

Insights: from insiders for insiders

We don’t want the main show to overrun, so CERATIZIT – It’s Tool Time will be followed by four Insights programmes where CERATIZIT’s experts will talk about their ongoing development work and latest services. Tune in to find out more about revolutionary High Dynamic Turning, the latest FreeTurn tools, LiveTechPro – our new live-stream remote support service – some extraordinary aluminium bikes and project engineering for the aviation industry.

Professional online dialogue

Discussions with customers and industry players, Q&A opportunities and live product demonstrations are part and parcel of any high-tech product presentation. “That’s why we’ve made sure viewers can contact us directly throughout the main show and Insights programmes, for instance using the live chat function,” explains Thierry Wolter. CERATIZIT – It’s Tool Time! will be available in nine languages and viewers are welcome to contact us in any of these languages. Alongside the main production in English, the eight other languages are German, Spanish, French, Polish, Czech, Slovakian, Hungarian and Romanian. This multilingual package will ensure industry specialists around the world can discover all the latest developments from the CERATIZIT Group.

Spoiler alert: watch this space for a potential series

Following the success of the first show, it’s clear that this format is popular, especially with our customers and industry specialists. “We’ve still got lots of exciting new tools and services to talk about, so a third edition of CERATIZIT – It’s Tool Time is certainly on the cards – just as long as viewers enjoy our upcoming show, with its mix of first-hand information, entertainment and interaction, as much as the first,” reveals Thierry Wolter.

To join CERATIZIT – It’s Tool Time! – Optimizing your Processes live from 13:30 CEST on 17 June 2021, or to watch the videos on-demand after the event, simply register your details at